Peloton
Led the launch strategy for Peloton Apparel’s social media channels and worked with Peloton’s global marketing team for community-specific brand initiatives.
Developed the strategy and oversaw the execution of the @onepleoton and Peloton Apparel’s social media handles
Led and oversaw community building initiatives, including the launch of Facebook Groups, and community development teams
Led Peloton’s first influencer strategy and seeding initiative
Concepted the idea of community-sourcing the top Instructor quotes for key Peloton Apparel styles and saw this initiative through to sale
Results:
Scaled Peloton Apparel’s Instagram 60K in 8 months and 2 Facebook Groups 120k
Reached 500 influencers in the first 8 months of the program
Instructor Quote t-shirts remain a best seller
