Hypergiant

Originally tasked with scaling the online persona of Hypergiant’s founder, this project expanded into a brand experiment that helped the company be acquired by Trive Capital.

  • Creation of a social, digital, PR and community brand playbook for Hypergiant Industries and the Founder

  • Editorial and copy direction, as well as execution, for white papers, press interviews, op-eds, and social media

  • Built and scaled the brand’s influencer and partnership strategy multiple award-winning strategies and alignment with organizations like NASA, and individuals like Bill Nye

Results:

  • Developed and scaled the brand and founder’s digital platforms over 16,000%

  • Published the brand’s first white paper on AI trends, which elicited 20k+ downloads

My work for Hypergiant was featured in the Smithsonian in 2021.

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